INTERSTITIAL ADS: UNDERSTANDING THEIR IMPACT AND EFFECTIVENESS

Interstitial Ads: Understanding Their Impact and Effectiveness

Interstitial ads present a common form of online advertising that appear in between user interactions, such as finishing a level in a game or accessing a web page. These full-screen ads usually prompt user attention for a short period before allowing them to proceed with their activity. While some users perceive them disruptive, interstitial ads ca

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